New in the Market: Beneforte Naturally Better Broccoli

by Jo-Ann Heslin, MA, RD, CDN on April 1, 2013 · 0 comments

Beneforte Broccoli 300We love to try new foods. Some are great. Some don’t measure up and some become staples in our kitchen. See what you think.

Few would argue with the nutrient benefits of broccoli, rich in vitamin C, vitamin A, folic acid, potassium and fiber and low in sodium and calories. It is truly one of nature’s superfoods. If you don’t prefer it cooked, most are happy to eat it raw with a favorite dip.

Beneforte has taken a good thing one step further. Through cross pollination of commercial broccoli with a wild strain found in southern Italy, the company has grown a broccoli with 2 to 3 times the amount of the phytochemical glucoraphanin. This substance is naturally found in broccoli, cauliflower, cabbage and Brussels sprouts and is known for its anti-cancer and antimicrobial properties.

Beneforte Broccoli has greater concentrations of glucoraphanin than traditional fresh broccoli. As with any fresh broccoli, the glucoraphanin content will decrease during cooking so for maximum health benefit the company recommends eating the broccoli raw or lightly steamed.

Beneforte Broccoli is grown in the US in central California and Arizona. It can be found in the fresh produce aisle in either 12-ounce or 2-pound bags. Beneforte uses a BreatheWay packaging technology to extend the shelf life of fresh produce by reducing oxygen levels which create spoilage and allowing natural carbon dioxide to escape.

The broccoli is triple washed so it can be eaten fresh right from the package or cooked by simply piercing the bag with a fork and then microwave on high for 3 to 4 minutes.

A 3-ounce serving, slightly less than 1 cup, of Beneforte Broccoli has 25 calories, no fat, 2 grams of fiber, 50% (2500 IUs) of your daily need for vitamin A, 130% (78 milligrams) of your daily need for vitamin C, and 25 milligrams of sodium.

 

 

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