New in the Market: Better Oats

by Jo-Ann Heslin, MA, RD, CDN on February 18, 2013 · 0 comments

RCD_3D_BO_mmm_BxWe love to try new foods. Some are great. Some don’t measure up and some become staples in our kitchen. See what you think.

Winter and oatmeal go hand in hand. Better Oats owned by MOM Brands came on the market in 2010 with a product line of 23 flavors of instant oatmeal, a food category that has been dominated by Quaker for years. Each flavor of Better Oats instant oatmeal comes packaged with 5-single serve pouches. A clever and useful packaging twist allows the product pouch to be used as a measuring cup to make the oatmeal. This is a distinct advantage for an on-the-go breakfast in the office microwave or for kids preparing their own breakfast. The oatmeal can be made either in the microwave or on the stovetop. Package instructions suggest that the oatmeal be prepared with either water or milk. If you use fat free milk, the product is richer and offer 300 additional milligrams of calcium, one-third of the daily adult recommendation. The Better Oats brand continues to grow by introducing new flavors. We recently tried 4 flavors.

Organic Raw Pure & Simple is a multigrain hot cereal with flax that comes in 4 flavors. Rolled oats are the first ingredients paired with quinoa, barley, rye and wheat. We tasted 2 flavors.

Pomegranate has a mild, sweet flavor and lovely smell of pomegranates. One pouch, prepared with water, has 160 calories, 2.5 grams of fat (no trans fat or cholesterol), 6 grams of protein, 31 grams of carb (9 of which are sugar and 3 grams fiber) and 220 milligrams of sodium and 150 milligrams potassium.

Chai Spice has mild chai flavor not typical of oatmeal but quite pleasant and subtle. One pouch, prepared with water, has 160 calories, 2.5 grams of fat (no trans fat or cholesterol), 4 grams of protein, 30 grams of carb (8 of which are sugar and 3 grams fiber) and 220 milligrams of sodium and 130 milligrams potassium.

Oat Revolution Thick & Hearty is more typical of old fashioned oatmeal with added flax. It comes in 4 different flavors. We tried Very Berry. It had a pleasant berry taste, was not overly sweet, and true to the name the prepared oatmeal was very thick and hearty. We liked the consistency of this flavor the best. One pouch, prepared with water, has 130 calories, 2 grams of fat (no trans fat or cholesterol), 4 grams of protein, 25 grams of carb (9 of which are sugar and 3 grams fiber) and 180 milligrams of sodium and 120 milligrams potassium.

MMM…Muffins is also old fashioned-type oatmeal with flax. It comes in 2 flavors. We tried Blueberry. It was the sweetest of the flavors we sampled but did not have much more sugar than the other varieties. One pouch, prepared with water, has 160 calories, 2.5 grams of fat (no trans fat or cholesterol), 4 grams of protein, 32 grams of carb (12 of which are sugar and 3 grams fiber) and 120 milligrams of sodium and 130 milligrams potassium.

 

All flavors are kosher certified (OU).

 

 

 

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