New in the Market: Uncle Sam Cereal

by Jo-Ann Heslin, MA, RD, CDN on August 20, 2012 · 0 comments

We love to try new foods. Some are great. Some don’t measure up and some become staples in our kitchen. See what you think.

Sometimes what is old can be brand new again. Uncle Sam cereal, first produced in 1908, looks like a product recently developed to meet current nutrition trends. Made from red winter wheatberries (whole wheat kernels) that are rolled, toasted and flatten and mixed with omega-3-rich flaxseeds, plus a little salt and barley malt (no artificial colors, flavors or preservatives). The cereal is rich in healthy fat and fiber and contains only a trace of sugar.

It is crunchy and holds up well in milk and works as a topping on yogurt or as an added crunch in soup or a salad.

Company legend has it that the founder Lafayette Coltrin was told by his doctor to add flaxseed to his diet. He enjoyed it mixed with whole wheat flakes that he ate for breakfast. He decided to market the combination and Uncle Sam was born. Until recently a profile of a top-hated man adorned the box, which was supposed to be Coltrin who resembled the mythical Uncle Sam, hence the name.

In 2010, Uncle Sam introduced Strawberry and Honey Almond flavors, both of which have more calories and sugar and less fiber than the original.

A ¾-cup serving (2-ounces) of original Uncle Sam cereal has 190 calories, 5 grams of fat, no cholesterol or trans fat, 7 grams of protein, 38 grams of carb (less than 1 gram is sugar and 10 grams are fiber), 250 milligrams of potassium and 135 milligrams of sodium.

Uncle Sam is kosher (OU) and NonGMO Verified (no genetically modified organisms).

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